- market research
- N-UNCOUNTMarket research is the activity of collecting and studying information about what people want, need, and buy.
A new all-woman market research company has been set up to find out what women think about major news and issues.
English dictionary. 2008.
Look at other dictionaries:
market-research — market research … Dictionary of sociology
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market research — ► NOUN ▪ the activity of gathering information about consumers needs and preferences … English terms dictionary
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market research — A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement. Bloomberg Financial Dictionary * * * market research market research ➔ research * * * market research UK US noun [U] (also … Financial and business terms
market research — the gathering and studying of data relating to consumer preferences, purchasing power, etc., esp. prior to introducing a product on the market. [1925 30] * * * Study of the requirements of specific markets, the acceptability of products, and… … Universalium
Market Research — The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about… … Investment dictionary
market research — noun research that gathers and analyzes information about the moving of good or services from producer to consumer • Syn: ↑marketing research • Hypernyms: ↑research • Hyponyms: ↑market analysis, ↑product research, ↑consumer research … Useful english dictionary
market research — Qualitative and quantitative research on the tastes, values, and perceptions, on the personal, household, and neighbourhood characteristics, and on the purchasing behaviour, of individual consumers of (or industrial customers for) equipment and… … Dictionary of sociology